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A woman paying her graphic design invoice

Wondering how much to pay for graphic design? Read this.

Graphic design is a tricky profession to price, because visual design can be subjective and that means pricing and value can be perceived as subjective, too. Traditionally, creative work is financially undervalued and designers aren’t paid much; people consistently underestimate the psychology that goes into branding and how deeply it

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My Core Business Principles

The past year has brought me some amazing business experiences, as well as some less-than-desirable ones. Navigating all this – as a human being, and not just a graphic designer – has got me seriously thinking about my core principles and how they inform the work that I do. I

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Hey Clients, We Need to Talk…

Hey all. This is a post I would love to not have to make, but it’s one that’s necessary. Over the past 4.5 years that I’ve been running this business, I’ve had the pleasure of working with some incredible people, helped business dreams come true, and ended up with genuine

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Image of person designing logos

The Problem with $5 Logos

Note: This is a post from 2019, moved in the website redesign of August 2021. When I was in the midst of uni, I worked a hospitality job. It was a good job by casual standards, but it was mentally gruelling and left me feeling exhausted. I earned $23 per hour and

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Woman sitting at the computer doing design work

Does your job need a graphic designer?

Note: This is a post from 2019, moved in the website redesign of August 2021. Welcome to the blog. I’m going to be posting here every so often with tips, tricks, tutorials, and musings – so buckle in and get ready. My first post is a pretty basic one to

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